Brand Identity
Logos, wordmarks, color systems, type, voice, and the guidelines that keep them coherent as you grow.
- Logo
- Visual System
- Guidelines
- Typography
ImaginEngin is a small, senior studio building brand systems, AI visuals, agentic workflows, and the websites and CRMs that hold them together — so ambitious teams can ship work that looks and feels years ahead.
Each engagement starts with a tight brief and a senior team. No handoffs, no juniors guessing — just the people who'll do the work, in the room with you.
Logos, wordmarks, color systems, type, voice, and the guidelines that keep them coherent as you grow.
Production‑grade imagery generated, art‑directed, and finished in‑house — campaign, editorial, and brand worlds at scale.
Bespoke agents and MCP integrations that take repetitive marketing, content, and ops work off your team's plate.
Marketing sites and product surfaces designed and built to land the brand and the conversion in the same breath.
Pipelines, segmentation, and lifecycle flows in HubSpot, Klaviyo, or your stack of choice — wired up to the website and the brand.
For teams who'd rather have us on tap than scope it project by project. A senior creative bench, every month.
A snapshot of recent identity, visual, and agentic work — much of it still under NDA. Drop us a line for the longer cut.
A modular identity built around an "iE" mark — an uppercase I rendered as a 3×5 colour grid, paired with a solid E. Four brand colours, one wordmark, one philosophy: human creativity, amplified by AI. Delivered with a 30+ page guidelines document, presentation system, and AI image library.
Open the V10 mark →
A tender, literary identity and waitlist site for a new pet‑memorial platform — helping owners turn the loss of a beloved pet into a keepsake.
Visit dearfrank.co.uk
A warm, premium identity and patient‑first website for a leading Sandton specialist — combining clinical credibility with the calm of an editorial title.
Visit drjbaker.co.za
Brand, marketing site and product surface for an AI‑powered therapeutic companion — built so therapists stay in clinical control between sessions.
Visit reconnect‑clinicalFour steps. No theatre.
A working session, not a pitch. We learn the business, the audience, and the constraint that's actually in the way.
Within a week you get a short brief — what we're solving, what we're not, and what success looks like.
Tight loops, real artefacts, weekly reviews. AI is part of the engine; senior judgment is the steering wheel.
We hand over working files, guidelines, and the runway to keep going — or stay on as your studio bench.
ImaginEngin was founded by Greg Baker — a creative director who got tired of watching AI tools turn good brands into generic ones. The studio was built to do the opposite: use AI to widen the range of human creativity, not flatten it.
Most "AI agencies" are production lines. We're a studio with an engine in the back room.
We work small on purpose. Every project runs through a senior designer, a senior strategist, and the founder. The model isn't more output — it's better taste, faster.
We reply within one working day. If it's a fit we'll book a 30‑minute call to scope; if it isn't, we'll tell you straight and point you somewhere useful.